For too long, exclusivity has been a real buzzword in beauty. But by definition, that means someone is always left out. We didn’t want that. Instead, MONDAY is a haircare brand that’s part of a more inclusive beauty movement—by making our salon-quality formulas widely available at an accessible price point.

We don’t believe you should have to pay more for quality haircare that looks good in your shower, and reflects your values by being PETA-certified and free from SLS and parabens. Our award-winning, dermatologically tested formulas have a focus on natural ingredients and our bottles are 100% recyclable, to help minimise our carbon footprint and reduce landfill.

With MONDAY, every day can be a good hair day.


MONDAY Haircare is the brainchild of New Zealand entrepreneur and beauty enthusiast Jaimee Lupton, who was inspired to create a range of luxury formulas at an affordable price point.

“I’m a huge believer that every person, no matter their story, should be entitled to look and feel good,” says Jaimee. “The lack of transparency and extortionate pricing across the beauty sector is what made me want to start MONDAY.”

Since founding MONDAY in 2020, Jaimee has been named an Under-30 Achiever of the Year, a NZ Beauty Entrepreneur of the Year, and has seen MONDAY recognised with several major beauty awards.