Care about ingredients? Us too.
Our formulas have a focus on natural ingredients to help guarantee more good hair days. Through hours of research and development (i.e. white lab coats) we’ve landed on premium formulas that work hard but are gentle on your hair. And because we know it’s as much as what’s not in your products as what is, our entire range is free of SLS and parabens – and is vegan and cruelty-free.